Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.
Required skills
communication skills to liaise and collaborate with others about work requirements
critical thinking and analytical skills to:
interpret and respond to a typographic design brief
evaluate information from a wide range of sources to develop ideas for typography
initiative and enterprise skills to consider new and different ways of achieving required design outcomes
literacy skills to interpret technical information associated with using software programs at an advanced level
planning and organising skills to develop and monitor a logical workflow for the technical design process
problem-solving skills to identify and resolve technical and conceptual issues with typography
numeracy skills to use numerical aspects of software programs
self-management and planning skills to plan and coordinate own work
technology skills to:
use the advanced features of a range of industry-current software programs
manage files and file formats.
Required knowledge
features and formats of graphic design briefs, particularly in relation to typography
sources of information on typography and the range of typography options available to the graphic designer
fundamentals of typography construction and use
elements and principles of design and their application to typography
interrelationships between text and visuals and the role of typography in the overall design solution
current range of software programs available to graphic designers and their advanced features
opportunities and constraints of different technologies
manual typography techniques
different delivery platforms for graphic design work and the technical constraints and considerations these impose
intellectual property issues and legislation to be considered in the context of graphic design work
sustainability considerations for graphic design practice
OHS requirements as they apply to the use of computer and keyboard for periods of time.
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
History, theory and practice may relate to: | historical examples, such as: Egyptian hieroglyphics Trajan column Gutenberg bible Bauhaus typography origins of type relationship with printing technologies work of particular typographers. |
Fashions in typography may relate to: | availability generational engagement with type impact of technology. |
Communication objectivesmay be to: | challenge compare contrast entertain inform inspire motivate persuade. |
Design briefsmay be: | diagrammatic verbal visual written. |
Specificationsmay relate to: | cost delivery platform environmental sustainability material characteristics quantity technical requirements technology timeframe. |
Other information pertinent to design briefmay relate to: | client’s organisational background conflicting demands considerations, such as: contractual copyright ethical legal health and safety considerations historical information product characteristics and statistics style considerations subject matter. |
Typographic optionsmay be: | computer-based collage traditional/manual type: faces fonts styles. |
Sources of information and ideas about type may include: | art and design texts built environment internet natural environment other design work. |
Delivery platform may be: | digital: CD internet personal digital assistant (PDA) phone print. |
Production issuesmay relate to: | cost quality required number to be produced readability of fonts at different scales use of existing client fonts as described in brief use of existing client colour palette as described in brief. |
Visual representationsmay be: | computer-aided drawing mock-ups models presentations sketching technical drawings. |
Type fundamentals may relate to: | anatomy of type classifications grids parts of the letterform type family typographic syntax: letter line visual hierarchy word. |
Software may include applications for: | page layout (e.g. InDesign or Quark) raster image manipulation (e.g. Photoshop) vector image production (e.g. Illustrator or FreeHand) web interactivity and animation (e.g. Macromedia Suite). |
Elements and principles relate to: | alignment balance coherence colour composition contrast direction dominance emphasis form line movement pattern positive and negative space proportion proximity repetition rhythm shape simplicity or complexity subordination texture unity. |
Other visual design components may include: | bitmap images charts graphics vector graphics. |
Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.
Observation Checklist